What is the measure of success for equipment deployment to the new markets? May be the presence of aggressive advertising? Brand awareness? Probably not. Objective indicator of success is the involvement of newly supplied products in the new ships, construction and modification of the power and heat industry objects, and other areas too. An important trend is the use of engines, pumps, compressors when replacing failed equipment of other brands products.
Successful implementation of such projects is the best advertisement for a manufacturer, but such results require long and laborious work of representative of the manufacturer in the concrete country.